TruStreetDance Community Interest Company

Main Contact: Ikeela Sealey – Director

Address: Sticky Toffee Dance Studio
Arch 22, Lionel Street
Snow Hill, Birmingham
B3 1DL

Tel: 077790 77902 (m)
0121 0108 737

email: trustreetdance@hotmail.co.uk

About the Project

Title: Linking Up Lionel Street

The overall aim of our project is:

To bring together 105 local residents and people involved in running businesses and organisations in the Snow Hill area, to involve them in street dance and exercise classes as a single ‘dance community’.

The goals are:
Take street dance and dance aerobics into the workplace in the Lionel Street and surrounding area of Snow Hill and leave a sustainable ‘healthy workplace’ programme in place
Inspire local residents and those who already attend our classes as parents and supporters to get involved in dance and exercise alongside local workers to extend the benefits of dance as exercise to an older group of people

The specific objectives:
We will achieve these goals by using two new programmes that will encourage 105 people to take up dance as a healthy and fun activity and that build on our existing, exceptionally successful street and contemporary dance / exercise programmes:

Linking up Lionel Street. Engage 75 staff from businesses, charities, offices, shops and retail units in the Lionel Street / St Paul’s Square area of Birmingham
Never too old for Street Dance: The ‘next age group’ (over 25s): engage 30 people who are local residents and/or who already attend our classes but don’t yet dance. The mums, dads, sisters, brothers, aunts, uncles and others

This ‘twin’ approach will achieve a number of key outcomes:
provide fun and high energy health and fitness programmes for 105 people over 30 weeks
extend the reach of street dance and exercise programmes to an older cohort
bring together local residents and local staff / employees to strengthen the sense of local identity and wellbeing in the area
build on TruStreetDance’s existing Academy to provide employment and accredited learning opportunities for 5 young dance teachers
provide detailed, qualitative feedback from participants on the impact of the programme.

'WORKING IN ASSOCIATION WITH BWELL'